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Clinically, cessation support should be framed not just as a step toward physical wellness, but also as a powerful tool for improving emotional well-being

[3] The American version of Joe Camel was created later by art designer Mike Salisbury working on contract for the brand's main agency, McCann-Erickson New York

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By the 1940s, the Golden Age of cigarette cards was ending

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Initially, there was the recognition that cigarettes are hazardous to health and an acceptance of safer alternative tobacco products (cigars, pipes, light/lower-tar cigarettes)