We wanted to cement #CATmageddon in culture by expanding beyond our initial launch during the Grammys and have our messaging show up in culture in our demographic's favorite places across TV and online
It often features important persons and Armenian pop stars on TV with cigarettes in their hands portraying success and glamour
Eco friendly, hypoallergenic and chrome-free vegetal dyed
Protecting yourself and others from the dangers of secondhand smoke is a powerful reason to quit, and its a step that leads to healthier, more radiant skin for all
Herbal Tea Naturally caffeine-free, often floral, fruity or earthy
The experiment has generated a roar of protest from tobacco companies and business groups like the International Chamber of Commerce, which says cigarette makers are being singled out even though they sell legal products