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Find out how much you could save by stopping smoking with this handy calculator

Tobacco control efforts over the last several decades have produced some resounding successes

However, as BAT and Reynolds look to a future in the US tobacco market, product innovation may prove to be the new key to success

Sometimes, a combination of methods is most effective

BAT sells Dunhill, Rothmans and Lucky Strike cigarettes, while Reynolds owns brands like Newport, Camel and Pall Mall

The removal of carbon monoxide from your bloodstream enables better oxygen delivery throughout your body, reducing shortness of breath during physical activities