The agency has so far refused to grant Swedish Matchs Snus products, a form of smokeless tobacco proven to be vastly safer than cigarettes, modified risk status which would allow them to be marketed as a safer alternative to cigarettes
Both in Canada and Europe, non-tobacco flavors made up less than 10 percent of the market, so the bans affected a relatively minor consumer group
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Impact on smoking cessation is unclear
Although the Tobacco Control Act gave the FDA the right to regulate all tobacco products, it did not specifically include non-cigarette tobacco products, such as cigars, little cigars, cigarillos, hookah, and e-cigarettes, in the ban on characterizing flavors