Cross-Brand Comparison Read together, the pre-2023 data shows a portfolio bifurcating: Marlboro and Chesterfield gaining share, Parliament recovering share, while Philip Morris, Bond Street, Lark, and Dji Sam Soe all lost share suggesting PMIs growth (where it existed) was increasingly concentrated in a smaller number of brands even before the company stopped disclosing brand-level detail
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Then I started demonstrating how we would smoke them
Smoking can cost thousands of pounds a year
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That's been the conversation for decades