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Wrapping It Up Quitting smoking with vapes is not a journey

Incapsula incident ID: 216000720150840959-253071919909704207

Valuation At a price of 3100p, we have a P/E Ratio of 8.x .This is too much of a discount with a net yield of 12% plus earnings growth of 4-5% (and that could increase), leading to shareholder yield of 16-17% per year

Price Segmenting Prices: Tobacco companies price premium brands at a higher rate to appeal to consumers seeking luxury and status, while discounts are targeted to lower income consumers

Nat Rev Cancer (2009) 9:195205.10.1038/nrc2590 41 LeeCHWuCHHoYS

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