Workers' cigarettes came in among the smokers, the famous "Filter 57", which differed from others by one originality - they were turned upside down
Research has suggested there could be as much as a 20% swing to lower strength alcohol if young people realised the high calorie content of their drinks
Size:105mm x 65mm
16 Interview with partner of former smugglers, Beitbridge, April 2018
Ive always loved this shot, and now I have it in greeting card for all my correspondence
I have wondered why it is that if the tobacco people have no ability to increase the size of their market through advertising, the very few heads of advertising agencies who have refused to accept cigarette-advertising accounts (these include such shrewd manipulators of the market as William Bernbach, of Doyle Dane Bernbach, and the Benton & Bowles agency), in the belief that they would harm the public if they did, should have failed to recognize this supposed basic economic principle of limited advertising effectiveness