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By 1978 the combined marketing efforts of Kool and Newport had grown the US market share for menthols all the way up to 28%, with some 70% of Black smokers preferring menthols over regular cigarettes a shocking disparity against the 30% of white menthol users

"It's incredibly frustrating because unlike so many other problems in the country, this is one case where we know the solution," said Matthew Myers, president of the Campaign for Tobacco-Free Kids

This is a very positive advance and we look forward to seeing the results.'' Tobacco advertising, promotion and sponsorship are banned in Canada and warnings on cigarette packs have existed since 1972

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All of the 90 cigarette packs purchased had an HWL