With a 25-cent tax increase, 1.5% fewer people aged 18 to 24 smoked a reduction more than three times as big as the next closest age group, those aged 25-44
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Lead author Professor Sarah Jackson of UCLs Institute of Epidemiology and Health Care argues that financial pressure can push smokers toward cheaper options, including illicit routes, switching to lower-cost legal products, cutting down, or attempting cessation
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It's a conscious alternative that honors sustainability and feels like the real thing.